Dr. Avra Lyraki
Dr. Avra Lyraki

Dr. Avra Lyraki

Executive Communications Coach (PCC, ICF),
ICF Credentialing Assessor, Mentor (IPPA) & Speaker

info [at] lifeselfcoaching [dot] com


Dr. Avra Lyraki is a speaker in Corporate Communications specialized in Organizational Communication Issues during Mergers & Acquisitions
(PhD Thesis Title: "Application of Strategic Corporate Communication Processes to Internal and External Problems associated with Mergers and Acquisitions in the Greek Banking Environment").

She also holds a Master's degree with specialization in International Management from the University of La Verne California and a bachelor's degree in International Relations from Panteion University of Social & Political Sciences, Department of International & European Studies.

Having worked for more than 18 years in the banking sector in the Human Resources Management (as an Executive Internal Coach), Customer Intelligence and Experience and  MarComm (ATL, BTL, TTL, Strategic MarComm, joint projects liaising, consultancy, training and execution) field she has gathered extensive experience in Corporate Communication Issues, Corporate Image Building and Maintenance through offline media (handling crisis management issues, event management projects such as the coordination of exhibitions, press conferences, gala dinners, planning and organizing sponsorships) as well as through online media (online reputational management, social media campaigns and online viral marketing).

Additionally, she is a well experienced executive workshop leader in numerous topics specializing in the areas of Communication, Personal Development and Coaching. She is the founder of Life Self Coaching Institute (, a certified Coach (PCC, ICF), Credentialing Assessor (ICF) and Mentor of the International Positive Psychology Association (IPPA) and Cherie Blair Foundation for Women. She is also a certified NLP Master Practitioner, an ambassador for the VIA Institute on Character, as well as, a Personal Strengths Practitioner.

Her workshop portfolio includes the below mentioned titles: Public Relations & Event Management, Image Building, Communication Skills, Crisis Management, Advertising, Branding, Time Management, Initiative, Interpersonal  Sensitivity, Judgment & Decisiveness, Leadership, Life Self Coaching Techniques,Problem Analysis, Planning & Organizing, Teamwork, Social Networking, Listening Skills, Effective Meetings, Presentation Skills, Creativity, Empowerment, Persuasive Oral Communication, Customer Experience Innovation & Coaching.

Since 1997 she has trained more than 3,000 executives, and she has cooperated with multinationals and N.G.O.s such as Vodafone and Red Cross, as a freelance executive trainer on the field of Business Communications, Management and Coaching.

She is a member of the: International Coaches Federation (ICF), Institute of Coaching – McLean Hospital – Harvard Medical School, Global Speakers Federation, Women’s Speaker Association, International Positive Psychology Association (IPPA) and Athens Institute for Education and Research.


•    Mentor Spotlight: Avra Lyraki -  International Positive Psychology Association
•    Career  and  Self -Esteem – Library of Professional Coaching
•    Human Social Networking: Necessity or Choice? – Library of Professional Coaching
•    Economic Crisis and Self Esteem – Association for Coaching Global Bulletin
•    Face your  Strengths ® Methodology – International Coaching News
•    Face your  Strengths ® Methodology - Library of Professional Coaching

Strategic Corporate Communications Coach (ACC), Mentor (IPPA) & Speaker

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GreekEnglish (United Kingdom)
Life Self Coaching Services


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