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CORPORATE COMMUNICATION
Professional Public Relations

Objective: To explain the basic principles of Public Relations and the relevant tools used by PR professionals in programming successful offline and online campaigns.

Target audience: Professionals that want to learn how successful PR activities are planned and executed, as well as, to executives that deal with PR specialists and would like to learn the basic tools of an articulate PR program.

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Marketing Communication Techniques

Objective: To explain the basic principles and techniques of Marketing Communications and the tools used by the Marketing Communications’ professionals in the planning of promotion and advertising.

Target audience: Executives involved with the Marketing Communications of a company and want to learn the basic principles and the essential tools for creating impactful advertising campaigns and successful corporate events.

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Crisis Management

Objective: To discuss the issue of Crisis Management, as part of the communication strategy of a company, to identify its causes and suggest ways to prevent it from happening.

Target audience: Executives involved in proactive communication and want to learn the basic identification and prevention of a crisis situation.
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Τhe A-Z of Successful Event Management

Objective: To monitor step - by step the process of organizing and implementing successful corporate events (corporate events).

Target audience: Executives involved in the event planning procedure so as to organize successful corporate events.
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Organizing Effective Meetings

Objective: To help people that organize and participate in meetings learn, how to organize and run them effectively.

Target audience: To project managers and individuals who coordinate different teams
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