Objective: To explain the basic principles and techniques of Marketing Communications and the tools used by the Marketing Communications’ professionals in the planning of promotion and advertising.

Target audience: Executives involved with the Marketing Communications of a company and want to learn the basic principles and the essential tools for creating impactful advertising campaigns and successful corporate events.

Topics to be discussed:

  • The 10 Commandments of Marketing
  • Repetitive Marketing
  • The Art of Marketing
  • Generation Marketing
  • Marketing Psychology
  • What is and what is not “Public Relations”
  • The keywords in the definition of Public Relations
  • Advertising vs. Public Relations
  • Public Relations objectives
  • Interaction between Public Relations & Marketing departments
  • Corporate Social Responsibility in Public Relations
  • Reputation management through public relations
  • Campaign Management Program
  • Defining the appropriate per case strategy
  • How to create great campaigns
  • Planning in Public Relations
  • Product Positioning and PR
  • Basic programming questions in Public Relations
  • Media Relations
  • Crisis Management
  • Stakeholders
  • Online Public Relations
  • Corporate Identity
  • Event Management
    • Sponsorship planning
    • Conference & Exhibition management
    • Venue Openings
    • Press Conferences
  • Corporate Gifts’ strategy
  • Public Relations Vocabulary
  • Case Study Analysis

Duration: 15 hours