Objective: To monitor step – by step the process of organizing and implementing successful corporate events (corporate events).

Target audience: Executives involved in the event planning procedure so as to organize successful corporate events.

Topics to be discussed:

  • Public Relations
  • What is and what is not “Public Relations”
  • Events
  • Special events to promote a business
  • Types of communication in business environment
  • Basic programming questions in Public Relations
  • Create the action plan
  • Campaign Basics & Objectives
  • Reputation management
  • Managing Campaigns
  • Defining the event’s strategy matrix
  • How to create successful campaigns
  • How to organize Conferences & Exhibitions
  • Selection criteria in order to participate in an exhibition
  • How to design and build an exhibition stand
  • Human Social Networking
  • Advertising and public relations reports
  • Press Conference
  • Mall Openings
  • Waste Management
  • Signage at the event
  • Organizational Issues
  • Organizing the key actions
  • Control Systems & Market Research
  • Event Budget
  • What are the factors that encourage/discourage the participation of people at an event
  • Security issues
  • Tips for successful corporate gifts
  • Event Marketing Tips
  • Event Project Management
  • How to build positive interpersonal relationships with people involved in organizing an event
  • Handling Complaints
  • Creativity
  • General Tips for Successful Events

Case study: Organize a major corporate event