CRISIS MANAGEMENT

At the heart of every Communication Strategy lies proactivity.

Crisis Management

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Key Objective: Examine the critical aspect of Crisis Management within a company’s communication strategy, addressing its causes and proposing preventative measures to mitigate such occurrences.

Target Audience: Executives involved in proactive communication and want to learn the basic identification and prevention of a crisis situation.

Key Topics:

  • Key characteristics that define a “crisis”
  • Different types of corporate crises and how they manifest
  • Consequences and impacts of crises on organizations
  • Hard truths and realities of effective crisis management
  • Identifying and defining your audience and stakeholders during a crisis
  • Understanding what may constitute a crisis situation
  • Approaching and analyzing the core problem during a crisis
  • Reasons why crisis response plans often fail
  • Techniques for managing sudden and unexpected crises
  • Navigating the challenges when a crisis becomes public
  • Understanding the realities of an “underlying” crisis
  • Essential questions to ask when managing a crisis
  • Utilizing the Crisis Management Prevention Questionnaire for preparation
  • Creating a communication strategy for before, during, and after a crisis

Key Benefits:

  • Preparedness: Crisis management training equips individuals and organizations with the knowledge, skills, and tools to be prepared for various types of crises. By understanding potential risks, developing response plans, and conducting simulations or drills, participants are better prepared to handle crises when they occur.
  • Improved Stakeholder Relationships: Crisis management training emphasizes the importance of maintaining strong relationships with stakeholders. Participants learn techniques for effectively engaging with internal and external stakeholders during a crisis, including employees, customers, suppliers, regulators, and the community. Building and nurturing these relationships fosters cooperation, support, and collaboration in crisis situations.
  • Team Coordination and Collaboration: Crisis management often requires cross-functional teamwork and collaboration. Participants learn to work together efficiently, leverage each other’s strengths, and make collective decisions that drive effective crisis response.

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