“If you want your company to be known as a leader, the leader of your company has to be known”.
Current Status: C-Suite Executives face a broad lack of trust. At the same time, there is a lack of awareness of who C-Suite Executives are. With expectations for business high and awareness of and trust in senior executives low, there’s a need for more engaged leadership to bridge this gap. The demand on today’s leaders is to be visible, personal and relatable with a clear purpose and a focus beyond the company itself.
The call for CEOs and executives to be not just present on the business side, but also to be accessible, real and human on the public side is driving the need for engaged leadership. An articulate and visible chief executive can inspire employees, energize customers and persuade stakeholders.
- Authentic Storytelling: There are new expectations for business and leaders. Stakeholders fully expect to hear from leaders frequently and openly about their dual mandate of earning profits and providing societal benefits. Executives should speak beyond spreadsheets and address industry trends and social purpose.
- Sharpening the Story: People are looking for leaders to be accessible, visible and authentic. CEOs and executives need to avoid robotic speech and address stakeholders in a way that is relatable, approachable and engaged. Leveraging our knowledge of conferences, elite media, employee and influencer engagement best practices, the relevant global markets), along with executive communications coaching.
Tell Their Story: There is a lack of awareness of CEOs, despite an explosion in communications channels. CEOs and leaders must express their values and purpose through direct engagement with stakeholders — particularly employees — and utilize multiple online and offline platforms to tell a consistent, relevant story that is easily discovered. Further, companies should deploy their most credible voices — the C-Suite, experts and employees — as spokespeople for the organization’s vision, purpose and performance.
- Target audience: CEO’s, General Managers, Directors.
- Phase I: Extensive communications coaching sessions, which include in-depth personality strengths assessments (Face your Strengths©, Extended DISC & VIA Character Strengths) and analysis.
- Phase II: Defining key messages and audiences. Clarity about the influencers and target audiences (who needs to know you).
- Phase III: Identification of desired area of thought leadership, a media plan to communicate it and ideas to get you started.
- Phase IV: Speech writing or editing
- Phase V: Coaching to enhance presentation and interviewing skills – Video Shooting
- Phase VI: Speech/Video presentation assessment (qualitative)
- Phase VII: Executive Visibility NPS (quantitative)
Procedure: Executive Communication’s Coaching Sessions.