Sales Coaching Techniques

Key Objective: Assist executives in comprehending innovative sales techniques aimed at closing successful and mutually beneficial deals.

Target Audience: Executives involved in sales and people who want to enrich their knowledge with the new trends in sales techniques.

Key Topics:

• The sale stages
  • Preparation
  • Approach – Open
  • Closing a sale
• Presentation – Handling Objections
• Reasons for Objections
  • Advantages of Objections
• Characteristics of Successful Selling
• The gap in quality service
  • The 5 “gaps” in service
• Ways of Communication
  • Body Language
  • Verbal vs. Non Verbal Communication
• Handling Problems & Complaints
• How to handle cold sales
• Finding new customers
• Identify the real needs of the customer
• The characteristics of good and bad telephone voice
• 7 Reasons why people do not listen
• Handling Complaints
• Teamwork
• Customer Categories
  • Unfaithful
  • Talkative
  • Silent
  • Undecided-Hesitant
  • Complaining
  • Persistent
  • Enthusiastic
  • Indifferent
  • Bluffer
  • Polite
  • Rationalist
  • Analytic
  • Authoritative
  • Dynamic

Key benefits:

• Effective Communication: Sales techniques emphasize effective communication skills, including active listening, persuasive language, and the ability to understand and address customer needs.
• Relationship Building: Sales techniques teach you how to build strong relationships with customers. By understanding their needs, preferences, and pain points, you can establish trust and rapport, leading to long-term customer loyalty.
• Persuasion and Influence: Whether you’re convincing customers to make a purchase, negotiating with stakeholders, or presenting ideas to colleagues, the skills acquired in sales can enhance your ability to convey your message effectively and achieve desired outcomes.
• Problem Solving: Sales often involves identifying and addressing customer problems or challenges. By learning sales techniques, you develop problem-solving skills that enable you to analyze situations, propose solutions, and overcome objections.
• Negotiation Skills: Learning these skills allows you to navigate win-win scenarios, find mutually beneficial solutions, and achieve favorable outcomes. Negotiation skills are valuable in various areas of life, such as contract negotiations, salary discussions, or resolving conflicts.