The Art Of Effective Marketing Communication

Key Objective: Explain the basic principles and techniques of Marketing Communications and the tools used by the Marketing Communications’ professionals in the planning of promotion and advertising.

Target Audience: Executives involved with the Marketing Communications and want to learn the basic principles and the essential tools for creating impactful advertising campaigns and successful corporate events.

Key Topics:

• The 10 Commandments of Marketing
• Repetitive Marketing
• The Art of Marketing
• Generation Marketing
• Marketing Psychology
• What is and what is not “Public Relations”
• The keywords in the definition of Public Relations
• Advertising vs. Public Relations
• Public Relations objectives
• Interaction between Public Relations & Marketing departments
• Corporate Social Responsibility in Public Relations
• Reputation management through public relations
• Campaign Management Program
• Defining the appropriate per case strategy
• How to create great campaigns
• Planning in Public Relations
• Product Positioning and PR
• Basic programming questions in Public Relations
• Media Relations
• Crisis Management
• Stakeholders
• Online Public Relations
• Corporate Identity
• Event Management
  • Sponsorship planning
  • Conference & Exhibition management
  • Venue Openings
  • Press Conferences
• Corporate Gifts’ strategy
• Public Relations Vocabulary
• Case Study Analysis

Key Benefits:

• Effective Message Delivery: By utilizing various strategies such as branding, advertising, and content marketing, businesses can ensure their messages are clear, engaging, and impactful.
• Increased Brand Awareness: Through consistent messaging and creative campaigns, businesses can capture the attention of their target market, leading to greater recognition and recall.
• Customer Engagement: By utilizing channels such as social media, email marketing, and interactive content, businesses can interact with their audience, build relationships, and encourage two-way communication.
• Enhanced Customer Relationships: Effective marketing communication techniques contribute to stronger customer relationships.