The Art Of Effective Marketing Communication
Key Objective: Explain the basic principles and techniques of Marketing Communications and the tools used by the Marketing Communications’ professionals in the planning of promotion and advertising.
Target Audience: Executives involved with the Marketing Communications and want to learn the basic principles and the essential tools for creating impactful advertising campaigns and successful corporate events.
- The 10 Commandments of Marketing
- Repetitive Marketing
- The Art of Marketing
- Generation Marketing
- Marketing Psychology
- What is and what is not “Public Relations”
- The keywords in the definition of Public Relations
- Advertising vs. Public Relations
- Public Relations objectives
- Interaction between Public Relations & Marketing departments
- Corporate Social Responsibility in Public Relations
- Reputation management through public relations
- Campaign Management Program
- Defining the appropriate per case strategy
- How to create great campaigns
- Planning in Public Relations
- Product Positioning and PR
- Basic programming questions in Public Relations
- Media Relations
- Crisis Management
- Online Public Relations
- Corporate Identity
- Event Management
- Sponsorship planning
- Conference & Exhibition management
- Venue Openings
- Press Conferences
- Corporate Gifts’ strategy
- Public Relations Vocabulary
- Case Study Analysis
- Effective Message Delivery: By utilizing various strategies such as branding, advertising, and content marketing, businesses can ensure their messages are clear, engaging, and impactful.
- Increased Brand Awareness: Through consistent messaging and creative campaigns, businesses can capture the attention of their target market, leading to greater recognition and recall.
- Customer Engagement: By utilizing channels such as social media, email marketing, and interactive content, businesses can interact with their audience, build relationships, and encourage two-way communication.
- Enhanced Customer Relationships: Effective marketing communication techniques contribute to stronger customer relationships.
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