Learn the basic Marketing Communication techniques and trigger target audience awareness.

The Art Of Effective Marketing Communication

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Key Objective: Explain the basic principles and techniques of Marketing Communications and the tools used by the Marketing Communications’ professionals in the planning of promotion and advertising.

Target Audience: Executives involved with the Marketing Communications and want to learn the basic principles and the essential tools for creating impactful advertising campaigns and successful corporate events.

Key Topics:

  • The 10 Commandments of Marketing
  • Repetitive Marketing
  • The Art of Marketing
  • Generation Marketing
  • Marketing Psychology
  • What is and what is not “Public Relations”
  • The keywords in the definition of Public Relations
  • Advertising vs. Public Relations
  • Public Relations objectives
  • Interaction between Public Relations & Marketing departments
  • Corporate Social Responsibility in Public Relations
  • Reputation management through public relations
  • Campaign Management Program
  • Defining the appropriate per case strategy
  • How to create great campaigns
  • Planning in Public Relations
  • Product Positioning and PR
  • Basic programming questions in Public Relations
  • Media Relations
  • Crisis Management
  • Stakeholders
  • Online Public Relations
  • Corporate Identity
  • Event Management
    • Sponsorship planning
    • Conference & Exhibition management
    • Venue Openings
    • Press Conferences
  • Corporate Gifts’ strategy
  • Public Relations Vocabulary
  • Case Study Analysis

Key Benefits:

  • Effective Message Delivery: By utilizing various strategies such as branding, advertising, and content marketing, businesses can ensure their messages are clear, engaging, and impactful.
  • Increased Brand Awareness: Through consistent messaging and creative campaigns, businesses can capture the attention of their target market, leading to greater recognition and recall.
  • Customer Engagement: By utilizing channels such as social media, email marketing, and interactive content, businesses can interact with their audience, build relationships, and encourage two-way communication.
  • Enhanced Customer Relationships: Effective marketing communication techniques contribute to stronger customer relationships.



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