Dr. Avra Lyraki

Global Executive Communications’ Coach (PCC, ICF)
C-Level Mentor

ICF Credentialing Assessor

I am a Global Executive Communications Coach & Mentor who works with C – Level Executives and high potential leaders to help them create positive permanent shifts in their leadership impact and the results they achieve. My engagements consist of working one-to-one with senior executives worldwide and with senior teams to help them co-act better and increase their executive visibility and impact as a team. I also work with executive teams to help them communicate effectively with their internal and external stakeholders and take the right actions to move forward faster capitalizing on their character strengths.

By providing practical tools and serving as a thought partner to support the challenging process of change, leaders get the chance to optimize new behaviors by practicing and troubleshooting before actual implementation.

My Ph.D thesis is focused on Corporate Communications specializing in Organizational Communication Issues during Mergers & Acquisitions. I also hold a Master’s degree with specialization in International Management from the University of La Verne, California and a bachelor’s degree in International Relations from Panteion University of Social & Political Sciences, Department of International & European Studies.

Having worked for more than 20 years in the services industry in the Human Resources Management (as an Executive Internal Coach and Public Speaking Mentor), Customer Intelligence and Experience and MarComm (ATL, BTL, TTL, Strategic MarComm, joint projects liaising, consultancy, training and execution) field I have gathered extensive experience in Corporate Communication Issues, Image Building through offline (handling crisis management issues, event management projects such as the coordination of exhibitions, press conferences, gala dinners, planning and organizing sponsorships) as well as through online media (online reputational management, social media campaigns and online viral marketing).

Additionally, I am a well experienced executive workshop leader in numerous topics specializing in the areas of Executive Coaching, Interpersonal, and Corporate Communications, as well as Professional Mentoring.

Some of my credentials include:

  • Professional Coach & Assessor (PCC & ACC) – International Coach Federation (ICF)
  • Mentor Coach (PCC & ACC) – International Coach Federation (ICF)
  • Facilitator – Harvard Business Publishing
  • Instructor – Lift International
  • Strengths Practitioner – VIA Institute on Character
  • Extended DISC® Consultant
  • Certified Practitioner on Strategic Innovation on Customer Experience Design – International Customer Service Association
  • NLP Master Trainer
  • John Mattone’s Intelligent Leadership Executive Coaching
  • Communications’ Mentor – IPPA (International Positive Psychology Association), U.S.A.
  • Communications’ Mentor – Global Thinkers Forum, UK
  • Communications’ Mentor – Cherie Blair Foundation, UK
  • Coach & Leadership Lab Facilitator – Unlocking Potential Institute by Carly Fiorina, U.S.A.
  • Communications’ Mentor – FasterCapital, U.A.E.
  • Mentor – 100mentors, Greece
  • Teaching Assistant for the MOOC “The Science of Happiness” – The Greater Good Science Center, University of Berkley, California


Having genuine interest for the coaching profession, I have co-authored the innovative coaching methodology Faceyour Strengths® that has been published in several coaching magazines/portals, as well as created Life Self Coaching Methodology®

Since 1997 I have trained and coached more than 4,000 senior executives and have cooperated with multinationals and N.G.O.s, in the field of Executive Communications and Coaching.




Become a thought leader now!
Let's co-create your future
Explore more!